In business, many times people will get into a position where there is a lot on the line for one or both parties. In these situations things become very tense – most of the time because the outcome is so important for the continuation of doing business, or where the outcome can create huge gain Continue Reading
The music industry among many things is based on branding. Your brand is your reputation. Your reputation is your track record. People immediately associate your product with your brand. Like in any business, the desire to do business is generated primarily by the desire to become profitable. In order to be profitable we need to Continue Reading
The streets are buzzing with the news of what went down this past Sunday. International Chassidic Pop star Shneur “DeScribe” Hasofer shot an epic music video for one of his new hit singles titled “Beautiful” off of his new OWO album (which can be downloaded free here: www.noisetrade.com/describe) in the New York neighborhood of Crown Heights, Brooklyn. It has Continue Reading
In life there are many things that are important. The lyrics to my song “Pictures” go : “do we live life to work or work to live life?” My philosophy in life is that it is not about the money – we don’t work so we can work again. Although having finances is very important Continue Reading
In order to deliver a music video with a high level of quality you need a high level of organisation. You can look at it sort of like a puzzle: there are many different shaped parts with many different shaped functions that all have to come together on the one day – from equipment to Continue Reading
“If you start working like civil humans you end up fighting like animals. If you start fighting like animals, you end up working like civil humans.” Everyone is friendly, loving and respectful – but then the money becomes a poison. People suddenly become aggressive when things are not clearly written on paper. But if you Continue Reading
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